12/18/2023 0 Comments Spotify ad thanks for listeningOtherwise, stay tuned for the rest of this blog to learn more! How Much Does Spotify Advertising Cost? If you’d like to learn more about how online radio advertising could work for you, feel free to contact our team to discuss. We’ve seen companies of all shapes and sizes – larger retail outfits to smaller not-for-profits – find success through Spotify advertising. From free ad creation (all you have to do is enter a script) to advanced channel and interest-based targeting, Spotify makes it extremely efficient for advertisers to reach their audience. Spotify’s Ad Studio makes it easy as ever to produce ads & serve them to your desired audience.According to a Spotify/Qualtrics Entertainment study, over 61% of listeners say Spotify has helped them discover new brands/products. Listeners say Spotify audio ads have helped them discover new brands and products.Furthermore, 56% of Spotify users are male and 44% are female ( via Market Research). While the 25-34 age group leads the way with 29% of users fitting this segment, 19% of users are 55+. Spotify is popular across every age and gender segment.Spotify’s free account allows users to be served ads, and ~200 million of the 365 million monthly users are on the free account and are eligible to receive ads ( via BusinessOfApps). The vast majority of Spotify users can be served ads. This is over 6 times more than that of Pandora, another popular online radio streaming platform. As of Q2 of 2021, Spotify has 365 million monthly users ( via BusinessOfApps ). Spotify’s Monthly Users Continue to Rise.If you’re still not convinced, here are a few more reasons why companies should advertise on Spotify: This stat alone highlights the opportunities that exist for advertisers on these online, audio-streaming platforms. population was listening to online radio monthly, compared with 68% in 2021 ( via Statista). Spotify, Pandora, and additional online audio streaming services are grouped into an advertising subset called “streaming radio.” While traditional radio still has a loyal fanbase, the share of monthly online radio listeners has risen drastically in the past 15 years. Let’s dive in! Why Companies Should Advertise on Spotify In today’s blog, we’ll talk about how you can leverage Spotify Ads to reach prospective customers with your brand messages. Spotify’s advertising platform is a great way to reach your desired audience, and they are truly leading the streaming radio advertising game. Now, I also have the opportunity to use Spotify as an advertiser! As a (small & insignificant) musician myself, I’ve benefited from using this platform both as an artist and as a listener. The streaming platform has been a hit for both users and creators, as Spotify has become known for leading the way in user experience and accessibility. Though it’s only been available in the United States since July 2011, Spotify has become the premium audio streaming service across the United States (and beyond) with over 70 million songs and 365 monthly active users. Spotify was launched in 2006 by Swedish business partners Daniel Ek and Martin Lorentzon.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |